As a Marketing Maven, Cyrina Yarbrough quickly
grew an interest in the branding aspect of the
marketing industry and how it related to the
budding generation of movers and shakers known
as Millennials. Born and raised in Los Angeles, CA
Yarbrough earned a reputation of being tenacious,
creative and curious.
The desire to elevate her career created an
opportunity to move to the East Coast. While in
the DMV area, she developed a love for wine. This
love of wine rose questions as to how wine drinkers
of her age group were being targeted. Though there
were plenty of millennial wine drinkers, it seemed
there were so few brands that specifically targeted
Yarbrough took this as a sign to marry her tenured career to her hobby. By choosing a sparkling wine, she felt this would truly embody what it’s like to be a young wine connoisseur- refined but free spirited. Cyrina kept her project a secret as she worked diligently and after months of silently working, in the summer of 2016, Suite Four was born.
Once she finally had the bottles in hand, she announced to friends and family, which was met with overwhelming support. Suite Four is available for sale via the web, however Cyrina has every intention to expand into retail locations, restaurants and bars, nationwide.
She actively shares her brand building journey to inspire other budding entrepreneurs. As an advocate for self-preservation, she’s currently starting a non-profit to raise awareness and promote the importance of self-care that will partner with Suite Four.